Helping Kiwis live better, waste less, and make a positive difference. One sustainable choice at a time.
We're a family-run business led by Dunja and Serge, joined on our journey by our two wonderful kids, Amber and Makani. All united by one big mission: To make sustainable, non-toxic, and waste-reducing products easy to access for everyone in Aotearoa and beyond.
Our journey began in 2005, when we moved from Switzerland to New Zealand. Coming from a country where recycling, composting, and sustainability were second nature, we were surprised by how hard it was to live eco-consciously here. One moment stood out: after collecting used batteries for recycling (as we always had), we asked a neighbour where to drop them off. His answer? “Just chuck them in the bin.” That response shocked us—and planted the seed for what would become our business.
Unable to find the sustainable alternatives we were used to, we started sourcing them ourselves, beginning with Soap Nuts and Effective Microorganisms. Over time, we grew organically: taking over a like-minded company, expanding our product range, and slowly converting our entire home into a warehouse (yes, the garage too!).
Today, we offer New Zealand’s largest range of sustainable and eco-friendly products, carefully chosen to reduce waste, avoid harmful chemicals, and support your health and the planet.
We walk the talk. Our home is solar-powered. We compost, recycle, and drive electric vehicles. And we use the very products we sell in our own daily lives. That means when you shop with us, you're not only supporting a small business but you’re also choosing integrity, transparency, and values that align with yours.
Our customers care deeply about their families’ health and the future of the environment. They are looking for real, trusted alternatives, not greenwashed gimmicks. We make it easy by curating reliable products in one convenient place, backed by friendly service and fast shipping.
We’re not a faceless corporation. We’re just a small, passionate team working hard to give you better choices so you can live lighter, shop smarter, and help create a cleaner future.
Thanks for being here. You’re our kind of people.
